Industry: Retail
Industry: Retail
Type: Clothing
Corporate vs Franchise: Corporate
Number of Locations: 50
The Challenge
- To drive awareness, traffic, and sales through the grand opening time frame while establishing brand loyalty and engaging with local consumers.
- Request of turn-key support inclusive of on-site event management.
- Goal of $1 Million in sales over the first week of opening.
Our Approach
- Create a “can’t miss” event inclusive of innovative branded components.
- Engaging activities for all that attend.
- Communicate the new store and grand opening via targeted media and outreach including:
- Direct Mail
- Street Teams
- Billboard Placement
- Signage
- And More!
- Collection of attendee information for database.
- Incentive to return (bounceback).
The Results
- 1 Million Sales goals exceeded with 1.4M in the first week.
- Traffic and event attendance doubled from previous efforts.
- 500% increase in consumer data collection.
- Sustained sales past grand opening at a rate of 8% over projected.
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