Blog

Direct mail marketing is by no means a new concept, and some might even call it a relic. But this dinosaur’s still got teeth! Did you know that direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail? Or that 73% of […]

At first glance, it can feel like a no-brainer. In a world where customers can order and pay for almost any kind of food from a handheld device, doesn’t it make sense for onsite menu boards to go digital, too?  The answer isn’t as straightforward as you might guess. Yes, digital menu boards have the […]

As we approach the threshold of a new year, businesses are gearing up to venture into uncharted territories, set ambitious goals, and fine-tune strategies for a triumphant journey ahead. At this pivotal moment, it’s essential to not only acknowledge industry trends but to stay ahead of them. UMI not only recognizes this imperative but actively […]

In the ever-evolving landscape of business, adaptability is the name of the game. Companies that thrive are those that can swiftly pivot, respond to market changes, and embrace new opportunities. At UMI, we recognize the importance of innovation, not just within our clients’ operations, but also in the selection of partners crucial for their growth. […]

As a franchise experiences exponential growth, it’s only natural that new marketing challenges will emerge. While growth is undoubtedly an exciting prospect, it’s essential to anticipate and address the potential hurdles that come with it. Rapidly growing franchises often find themselves grappling with various complexities. In this article, we will explore five of the most […]

In today’s data-driven world, businesses have a treasure trove of information at their fingertips. This data isn’t just a collection of numbers; it’s a key asset that can be harnessed to make better marketing decisions. For franchises and businesses with multiple locations, leveraging local data is especially crucial. At UMI, we recognize the significance of […]

In the world of large brands with multiple locations nationwide, the phrase “Bars don’t open, they launch” has become a well-known mantra. While originally coined in the bar and nightclub scene, its significance extends to the franchise industry and beyond. When it comes to launching new locations for your brand, simply swinging the doors open […]

In a world where marketing strategies continue to evolve at a rapid pace, traditional marketing has maintained its relevance. It’s a powerful tool to reach those who aren’t always online and to establish credibility in the eyes of consumers. According to a recent survey by Business2Marketing, 79% of respondents reported reading direct mail ads, with […]

UMI’s Effortless Quest for Quality Uniforms are more than just clothing; they are visual representations of your brand’s commitment to excellence. Ensuring the highest quality uniforms requires meticulous sourcing, this is a task we take upon ourselves to execute with unparalleled expertise. We understand that each fabric, stitch, and detail carries the weight of your […]

In the arena of business development and brand-building, where the competition is fierce and the stakes are high, possessing high-quality products or services is just the tip of the iceberg. What lies beneath this surface, however, is the critical role of efficiently managed marketing assets. Without these, your offerings may fall short of realizing their […]

Awarded for innovations in technology and as an organization, UMI Marketing Solutions wins two Sales & Marketing Technology Awards for a second year in a row.