Case Study

Grand Opening With HYVE

Industry: Retail

Type: Clothing

Corporate vs Franchise: Corporate

Number of Locations: 50

The Challenge

  • To drive awareness, traffic, and sales through the grand opening time frame while establishing brand loyalty and engaging with local consumers.
  • Request of turn-key support inclusive of on-site event management.
  • Goal of $1 Million in sales over the first week of opening.

Our Approach

Create a “can’t miss” event inclusive of the following:

  • Innovative branded components.
  • Engaging activities for all that attend.
  • Incentive to return (bounceback).
  • Collection of attendee information for database.

Communicate the new store and grand opening via targeted media and outreach including:

  • Direct Mail
  • Street Teams
  • Billboard Placement
  • Signage
  • And More!

The Results

  • $1 Million sales goal exceeded with $1.4M in the first week.
  • Traffic and event attendance doubled from previous efforts.
  • 500% increase in consumer data collection.
  • Sustained sales past grand opening at a rate of 8% over projected.

Sales Exceeded Expectations: $1.4M

Increase in Consumer Data: 500%

Sustained Sales Growth: 8%

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