Type: Clothing
Corporate vs Franchise: Corporate
Number of Locations: 50
The Challenge
- To drive awareness, traffic, and sales through the grand opening time frame while establishing brand loyalty and engaging with local consumers.
- Request of turn-key support inclusive of on-site event management.
- Goal of $1 Million in sales over the first week of opening.
Our Approach
Create a “can’t miss” event inclusive of the following:
- Innovative branded components.
- Engaging activities for all that attend.
- Incentive to return (bounceback).
- Collection of attendee information for database.
Communicate the new store and grand opening via targeted media and outreach including:
- Direct Mail
- Street Teams
- Billboard Placement
- Signage
- And More!
The Results
- $1 Million sales goal exceeded with $1.4M in the first week.
- Traffic and event attendance doubled from previous efforts.
- 500% increase in consumer data collection.
- Sustained sales past grand opening at a rate of 8% over projected.
Sales Exceeded Expectations: $1.4M
Increase in Consumer Data: 500%
Sustained Sales Growth: 8%