Blog

What is LMM? When local marketers such as franchisees, resellers, dealers, and others deviate from established brand standards and strategies in their attempts to boost their own revenues, it can lead to a situation known as Local Marketing Mayhem within multi-location businesses. Signs of LMM In House Overload Signs of in-house agency overload include a […]

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging and the achievement of the marketer’s business goals.

Understanding the basics of RFPs and uncovering valuable insights based on our brand’s experience. What is an RFP? An RFP (request for proposal) is a document issued by companies to solicit bids from vendors or service providers for a specific project. The project requirements, including scope and budget, are outlined, and vendors are invited to […]

From local success to global recognition – UMI is proud to announce its selection as a finalist for the Global Franchise Awards. Let’s celebrate this achievement together as we continue to strive for excellence in everything we do!

Your marketing partner should be a huge part of how your brand communicates with your customers. When you have the right partner, their positive impact on your customer experience and brand loyalty will take things to the next level.  Let’s begin this growth journey! There are things you can plan for and things you can’t […]

More than a sale, seasonal promotions can help your brand easily tap into buzz and trends and, most importantly, drive sales!  What are Seasonal Promotions?  Seasonal promotions are traffic drivers that center around special, recognizable days, events, celebrations, or times of the year. A special offer for celebrations like Christmas, back-to-school, and even Valentine’s Day […]

The Franchise@WORK awards recognize the best franchise companies to work for based on responses from employees. UMI Marketing was named a 2022 winner of the Franchising@WORK award.

The Business Intelligence Group named UMI Marketing as the winner of Internal Campaign of the Year in their Annual Industry Awards Program for Public Relations and Marketing.

Out of more than 3,400 submissions from 19 countries, UMI Marketing Solutions is named a gold and a silver winner in the 2022 Summit Creative Award competition for the complete rebrand/redesign of its own brand and the custom creative work they did for Rock N’ Roll Sushi, respectively.

Great Place to Work and Fortune have honored UMI Marketing Solutions as one of the 2022 Best Workplaces in Advertising & Marketing™. This is UMI’s first time being named to this prestigious list, this year coming in at 22nd place. Earning a spot means that UMI is one of the best companies to work for […]

Using local event marketing to enhance brand awareness  Boost Your Brand… Local Event Marketing Edition  So, you’ve got a great brand, and you’ve continued to see steady growth, but did you know local marketing accelerates growth – specifically local event marketing? Its true leveraging events in local communities where your brand is present is vital […]

Halloween is right around the corner, and you know what that means: Christmas.  Kidding, but it feels like that, huh? How early is too early to start planning for the upcoming holiday retail season? We’d say never –– especially since shoppers are expected to return to physical stores in droves this year. If you’re in […]