Blog

While some quarantiners got creative with their hobbies during COVID-19 by learning to bake bread or becoming an expert puzzle master, brands also became inventive with one of the most tried-and-true methods of marketing: direct mail. With people paying attention to their mail more than ever, COVID-19 reminded marketers of the effectiveness of this tactic […]

It’s time to grow! But before you press GO, you must ask yourself: Are you in a position to scale your business? As you head into 2021 ready to pursue exponential growth, it’s imperative to provide your franchisees/operators and your internal team with the tools they need to be successful both short and long term. […]

From the beginning of quarantine in March to venturing into a new, socially distanced holiday season, a lot has changed during 2020. Marketing during COVID-19 took a turn, and we were able to navigate through uncharted territory and come out the other side with a fresh perspective. These are the trends we’ve seen and utilized […]

If you haven’t started your planning for the holiday season, it’s time to start thinking of holiday marketing ideas! The buzz is already beginning over holiday shopping, and your brand should be a part of the conversation. Of course, this holiday season will be a bit different and even more competitive than it ever has […]

Local businesses can benefit greatly from using what we consider the golden ticket to success: trade area marketing. If you’re using a one-size-fits-all approach with your local marketing and not diversifying your efforts based on location, we urge you to consider this strategy. Let’s walk you through trade area marketing, how to construct a strategy […]

A key part of local marketing is building and maintaining relationships within the local community. At the top of that list are schools and educators. Even during the pandemic, this remains a priority although the execution may shift. Students and teachers are jumping into the new unique structure of the school year and it is […]

It is truly encouraging and speaks directly to the dedication of each brand and its franchisees that despite the current climate, many are still opening new locations!  The traditional means of a grand opening plan are not currently an option during COVID-19 with large gatherings being prohibited. However, this has spurred on a new level […]

UMI aims to expand clientele and impact franchises with Jason Pierret as Vice President of Sales and Business Development. PLANO, Texas – Aug. 19, 2020 – Ulterior Motives International, LLC (UMI) hired Jason Pierret as Vice President of Sales and Business Development. Pierret brings with him over 15 years of experience working with large national […]

At UMI, we understand that great ideas depend on great execution –– and the creativity it takes to get there. We work with (and prospect) brands across all industries. While every project we tackle is different, the passion we bring to everything we do is unwavering! We recently had the chance to bring that passion […]