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Managing marketing for a brand with multiple locations can be tough. Marketing automation is a game-changer for businesses looking for efficiency, consistency, and growth. UMI’s S.N.A.P. Platform™ is an advanced solution that combines marketing automation with local marketing strategies to help you grow your multi-location businesses. In this article, we’ll discuss the importance of marketing […]

UMI Marketing Solutions rose to the top when Great Place To Work selected the Fortune Best Workplaces in Texas List, surveying companies that make a difference!

Continuing our dive into marketing automation this month’s article explores marketing automation from a different perspective – outsourced teams, expertise, and strategies that help brands to stand out. Marketing Automation is critical to combatting LMM. Dealing with local marketing challenges can be quite daunting for brands. It often leads to uncoordinated execution and a decline […]

UMI Marketing Solutions, the premier marketing operations partner for multi-location brands, has been certified for a 3rd time as a Great Place To Work.

What is Marketing Automation? You’ve probably heard the term marketing automation floating around lately and for good reason. As brands adapt to the ever-changing franchise landscape, automation has become crucial to their marketing strategies. Marketing automation uses software platforms to automate recurring tasks such as local store orders, data consolidation, and marketing material creation. This […]

Lately we’ve been thinking about the intricate web of connections that unites our communities and cities. Helping your franchisees know their trade area means knowing a lot about your target market, of course, but there’s so much more to success than marketing demographics. How do you position your brands to feel like an integral part […]

To effectively reach your target market, it is essential to keep up with their evolving needs. One way to do this is by updating your marketing plan using your marketing mix to cater to changing circumstances. Some brands are able to standardize their marketing efforts and don’t have to adapt much. Either way, there are […]

What is LMM? When local marketers such as franchisees, resellers, dealers, and others deviate from established brand standards and strategies in their attempts to boost their own revenues, it can lead to a situation known as Local Marketing Mayhem within multi-location businesses. Signs of LMM In House Overload Signs of in-house agency overload include a […]

The Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging and the achievement of the marketer’s business goals.

Understanding the basics of RFPs and uncovering valuable insights based on our brand’s experience. What is an RFP? An RFP (request for proposal) is a document issued by companies to solicit bids from vendors or service providers for a specific project. The project requirements, including scope and budget, are outlined, and vendors are invited to […]

From local success to global recognition – UMI is proud to announce its selection as a finalist for the Global Franchise Awards. Let’s celebrate this achievement together as we continue to strive for excellence in everything we do!