Blog

The Business Intelligence Group named UMI Marketing Solutions Organization of the Year and Product of the Year in 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Highlighting the continued value of investing and reinvesting in drive-thru experience Drive-thrus served as the perfect remedy across the restaurant industry as the pandemic took hold in 2020. They proved instrumental in providing alternatives for consumers to collect their orders safely. Investing and reinvesting in drive-thrus is more crucial now than ever as consumers have […]

Motivating local operators to participate in marketing campaigns in their community.   While nationwide marketing is key to establishing a reputable brand, local operators rely on the flexibility to personalize efforts to their communities. That’s why successful brands anticipate the marketing need and entrust their local experts with strategies that benefit everyone.  If your marketing programs […]

UMI Turn-Key Marketing Solutions Shares Strategies for Implementing Meaningful Give-Back Programs.

It’s no secret that routines and customer spending habits change during the summer months. Your franchisees need a nimble marketing machine that can roll out location-specific promotions – and promotional materials – as fast as possible. What summer sales slump? With a little strategic planning, and a lot of support from the marketing partner, you […]

UMI Marketing has been named a Best Workplace in Advertising and Marketing in 2022 by Fortune. Fortune determines the 100 Best Small Workplaces by partnering with global people analytics firm Great Places to Work to analyze survey feedback representing more than 30,000 U.S. employees.

Launching Our Glow Up Give-Back Program If you know one thing about UMI, it’s that we love our pets. Like, really love our pets. One Bring Your Pet to Work day wasn’t enough for us –– they’re welcome every day of the week. But we’re just as dedicated to finding ways to support our local […]

The importance of giving back and finding ways to bring the team together in fun, morale-boosting ways. Giving back is not something new for us we have always participated in local food drives and charitable activities, but this felt very different.

Freddy’s Frozen Custard & Steakburgers has selected UMI Marketing Solutions as their marketing operations partner. Freddy’s is a leading fast-casual restaurant with huge growth potential as they expand across the United States. Bringing their decades of marketing and franchise industry experience to the table, UMI will further fuel Freddy’s efforts to double its footprint within […]

In an effort to support their local community and offset the challenges the pandemic continues to cause for small business owners, UMI Turn-Key Marketing Solutions has launched a ‘Glow Up’ give-back program..

On-premise signage and printed advertising materials will always hold one key advantage over digital assets: memories created through sight and touch tend to last longer. Today’s consumers have mostly learned how to tune out the onslaught of digital advertising that accompanies online life, but tactile experiences, like reading from a printed page or poster, still […]

Find out what impact the pandemic will have on multi-unit restaurants and beyond. Established business models and name recognition help many multi-unit restaurant brands take on all kinds of challenges. The past several months have proved that adaptability is the name of the game, and many of today’s rapidly accelerating industry trends were already gathering […]