Blog

In an effort to support their local community and offset the challenges the pandemic continues to cause for small business owners, UMI Turn-Key Marketing Solutions has launched a ‘Glow Up’ give-back program..

On-premise signage and printed advertising materials will always hold one key advantage over digital assets: memories created through sight and touch tend to last longer. Today’s consumers have mostly learned how to tune out the onslaught of digital advertising that accompanies online life, but tactile experiences, like reading from a printed page or poster, still […]

Find out what impact the pandemic will have on multi-unit restaurants and beyond. Established business models and name recognition help many multi-unit restaurant brands take on all kinds of challenges. The past several months have proved that adaptability is the name of the game, and many of today’s rapidly accelerating industry trends were already gathering […]

When it comes to multi-unit franchise marketing, there’s no such thing as a one-size-fits-all approach.  UMI knows that not all franchise locations are cast from the same mold. From windows to floor plans to aisle width, sizes vary. Shapes vary. Needs vary. You need point of purchase solutions with the flexibility to adapt to the […]

Lately we’ve been thinking about the intricate web of connections that unites our communities and cities. Helping your franchisees know their trade area means knowing a lot about your target market, of course, but there’s so much more to success than marketing demographics. How do you position your brands to feel like an integral part […]

Planning to host an event this summer? You’ve probably already been thinking about ways to ease the transition from online to in-person events. Safety is a concern, of course, but so is comfort: some of your guests might feel tentative about sharing indoor together time again, while others are hankering for the return of handshakes […]

Print’s Not Back – It Never Left. At UMI, we understand how essential print is to your business and how crucial meeting deadlines while staying in sync with the newest innovation is. That’s why we provide reliable, affordable, creative print solutions to make multi-unit execution seamless every time. From promotional kits to menu refreshes, direct […]

The weather is getting warmer, the sun is out, and new marketing trends are HOT! Advertising tactics are never at a standstill – each month and season brings new opportunities and strategies to optimize your budget and resources. There are major holidays approaching, travel patterns are changing, businesses are opening back up, and it may […]

Marketing your business can feel overwhelming when you’re faced with reduced budgets and staffing, ever changing pandemic pivots and an overly competitive climate.  Or maybe you’re growing faster than you can keep up with. That’s where UMI comes in! Working as an extension of your team we will be with you every step of the […]

Data-driven marketing is the key to short and long-term success. So much so that 2 out of 3 marketers said data-driven decisions were more successful than gut feeling advertisements. Utilizing data allows you to target current and prospective customers with ease and maximize your marketing budget and tools. Casting a one-size-fits-all net is a marketing […]

Having a variety of advertising mediums and strategies is key to building a successful marketing model. Through the variety of advertising tools UMI offers, you’re able to tap into PESO advertising: paid, earned, shared, and owned. PESO advertising maximizes and optimizes marketing strategies for your business.  Paid media is what you’re probably doing already—you have […]

While some quarantiners got creative with their hobbies during COVID-19 by learning to bake bread or becoming an expert puzzle master, brands also became inventive with one of the most tried-and-true methods of marketing: direct mail. With people paying attention to their mail more than ever, COVID-19 reminded marketers of the effectiveness of this tactic […]