Blog

The Dallas Business Journal has selected UMI Marketing Solutions as one of the Best Places to Work in North Texas. DBJ’s Best Places to Work Awards program recognizes the top 100 companies in the DFW region that go above and beyond in creating an enjoyable workplace and a thriving culture for their employees.

 Creating a website improves your brand’s reputation and overall awareness  It’s no secret that a brand website is critical for growing and reaching a wider audience, and a great website can have a huge impact on building credibility and setting your business up for success. This may seem obvious, but over 30% of small businesses […]

Building a social media presence improves your brand’s reputation and overall awareness  Standing out as a brand in today’s world has become increasingly difficult. There are so many channels that exist today and each can greatly enhance a brand’s visibility and overall awareness. The terms brand awareness and brand visibility are often used interchangeably, and […]

The Business Intelligence Group named UMI Marketing Solutions Organization of the Year and Product of the Year in 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Highlighting the continued value of investing and reinvesting in drive-thru experience Drive-thrus served as the perfect remedy across the restaurant industry as the pandemic took hold in 2020. They proved instrumental in providing alternatives for consumers to collect their orders safely. Investing and reinvesting in drive-thrus is more crucial now than ever as consumers have […]

Motivating local operators to participate in marketing campaigns in their community.   While nationwide marketing is key to establishing a reputable brand, local operators rely on the flexibility to personalize efforts to their communities. That’s why successful brands anticipate the marketing need and entrust their local experts with strategies that benefit everyone.  If your marketing programs […]

UMI Turn-Key Marketing Solutions Shares Strategies for Implementing Meaningful Give-Back Programs.

It’s no secret that routines and customer spending habits change during the summer months. Your franchisees need a nimble marketing machine that can roll out location-specific promotions – and promotional materials – as fast as possible. What summer sales slump? With a little strategic planning, and a lot of support from the marketing partner, you […]

UMI Marketing has been named a Best Workplace in Advertising and Marketing in 2022 by Fortune. Fortune determines the 100 Best Small Workplaces by partnering with global people analytics firm Great Places to Work to analyze survey feedback representing more than 30,000 U.S. employees.

Launching Our Glow Up Give-Back Program If you know one thing about UMI, it’s that we love our pets. Like, really love our pets. One Bring Your Pet to Work day wasn’t enough for us –– they’re welcome every day of the week. But we’re just as dedicated to finding ways to support our local […]

The importance of giving back and finding ways to bring the team together in fun, morale-boosting ways. Giving back is not something new for us we have always participated in local food drives and charitable activities, but this felt very different.

Freddy’s Frozen Custard & Steakburgers has selected UMI Marketing Solutions as their marketing operations partner. Freddy’s is a leading fast-casual restaurant with huge growth potential as they expand across the United States. Bringing their decades of marketing and franchise industry experience to the table, UMI will further fuel Freddy’s efforts to double its footprint within […]